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This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. We examine four traditional ethical rationales that guide organizational decision-making – utilitarianism, distributive justice, moral rights of man and relativism, further characterized as "ends-based", "equity-based", "rules-based" and "comparison-based" rationales – and we apply them to four moral dilemmas attributed to the proliferation of dot.com companies as they relate to consumer welfare. We find that ethical rationale in the New Media is largely non-existent, and where it exists, it is primarily reactive and driven by utilitarian or relativistic reasoning. We attribute this condition to the newness of the industry and to its economic context, representing, as it does, many characteristics embodied in the concept of the "perfect market." We offer some remedies to improve ethical conduct by e-business. 相似文献
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We study the effects of organizational code‐preserving and code‐violating changes on external evaluations by third parties—an essential but under‐studied strategic outcome. We define code‐preserving changes as a variation in the firm's product range that preserves the social code within which the firm positions its offering. By contrast, a code‐violating change corresponds to a variation in the product range that breaks with past codes and embraces another social code. Our analyses of French haute cuisine restaurants show that code‐preserving changes and code‐violating changes have positive effects on external evaluations. Both effects decline with prior evaluations received by the organization, but only the effect of code‐violating changes is reduced with age. Moreover, external evaluations improve when restaurants undertake more code‐preserving changes than their direct competitors but decline when they make more code‐violating changes than competitors. These results enable us to derive implications for research on strategic change, strategic groups, and strategic social positioning. Copyright © 2007 John Wiley & Sons, Ltd. 相似文献
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在分析《建筑给水排水及采暖工程施工质量验收规范》特点的基础上,对新规范中七个方面的内容进行了分析和研究,指出了其中的不足和应改进的方案。 相似文献
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André Nijhof Stephan Cludts Olaf Fisscher Albertus Laan 《Journal of Business Ethics》2003,45(1-2):65-78
More and more organisations formulate a code of conduct in order to stimulate responsible behaviour among their members. Much time and energy is usually spent fixing the content of the code but many organisations get stuck in the challenge of implementing and maintaining the code. The code then turns into nothing else than the notorious "paper in the drawer", without achieving its aims. The challenge of implementation is to utilize the dynamics which have emerged from the formulation of the code. This will support a continuous process of reflection on the central values and standards contained in the code. This paper presents an assessment method, based on the EFQM model, which intends to support this implementation process. 相似文献
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In this fundamental draft we shall introduce the concept of social propositional spaces as a general notion of social science and in particular language, logic and methodology. This should help us bridge an old gap between extension and cognition, or said in more specific words, between space as conceived in mathematics or physics and space as is brought in by social location, by the meaning of predicates, their explanation and logic. 1 We shall not rely on the idea of factor analysis where some “main components” are fit into the data. Because the notion of euclidean normalization and orthogonality, in this context, is a bit artificial. We first show how combinatorial manifolds of statements can be represented in finite vector spaces over the Galois field F2. This space which we denote as logic statement space can be spanned by generators of alternating codes. In this way the old concepts of truth tables and interaction attributes can be linked to informatics and in particular code theory and geometry. Extending the logic statement space onto a real vector space by mapping units of the finite rings onto units of the real rings we obtain logistic statement spaces. It turns out that vectors in logistic statement spaces represent cross-tables of logits connected with logistic regression analysis. As a completion of the theory we show that the logit is the first derivative of entropy with respect to probability. 相似文献
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在媒介融合的时代背景下,手机广告作为一种新兴的广告形式日益引起人们广泛关注。相对于传统媒体广告,二维码广告具有受众卷入程度高、传播内容立体化、较强的伴随性和互动性等特点。本文从精确测定广告效果、精准定位消费者、拓宽广告营销渠道、改变广告传播方式等四方面探讨了二维码对广告业的影响,并预测随着互联网的发展、智能手机的普及、3G服务的渗透,手机直接访问互联网将越来越便利,二维码这一新型广告形式将大有作为。 相似文献